Juichi Shibusawa and three companions stand at a harbor beneath a blue sky.

Juichi Shibusawa Office

Human life belongs within nature.

Profile

Juichi Shibusawa

Born in Tokyo in 1952. Completed the doctoral program at the Graduate School of Tokyo University of Agriculture.

In 1980, he went to Paraguay’s National Agricultural Experiment Station as a specialist with the Japan International Cooperation Agency (JICA).

After returning to Japan, from 1983 he served as a director and head of the President’s Office at the Nagasaki Holland Village theme park and as senior managing director of the Nagasaki Bio Park ecological park. He also helped establish the circular city of Huis Ten Bosch, where, as a director, he successively served as head of Corporate Sales and deputy head of the East Japan Sales Division, among other positions. He participated in management from planning through construction and operation, retiring in 1995.

From 1995, he worked in Vietnam, Myanmar, Ecuador, and other countries toward the restoration of mangrove forests and the sustainable management of local communities.

From 1997, as chair of the NPO Tree and Environment Network Association, he worked with environmental NGOs in Japan and abroad on forest stewardship, community development, and human development. He advanced the conservation of local satoyama landscapes, environmental restoration in mountain forests, and the maintenance of urban green spaces and parks through collaboration among NPOs, businesses, and government. He retired as chair in 2017.

Portrait of Juichi Shibusawa

Kikigaki

Beginning in 2002, together with the Forestry Agency, the Ministry of Education, Culture, Sports, Science and Technology, and the National Land Afforestation Promotion Organization, he organized the Forest Kikigaki Koshien—now the Kikigaki Koshien. The Fisheries Agency and Ministry of the Environment joined the organizers in 2010, when the program expanded to include oral histories from the sea, rivers, and rural communities. Through the program, he connected today’s high-school students with the knowledge of masters of forests, rivers, and seas—including traditional hunters, charcoal makers, forestry workers, ama divers, and traditional wooden-boat builders. In 2007, he established the nonprofit Network for Coexistence with Nature as the organization supporting this work, retiring as its chair in 2026.

Juichi Shibusawa and a high-school student walking through a forest.

Nariwai Schools

In environmental education, he chaired the executive committee of the Toyomori Nariwai School, a new environmental-education program jointly operated by Toyota City, Toyota Motor Corporation, and nonprofit organizations. While fostering young people who would settle in depopulated communities, the program sought to realize a society in which people sustain themselves through multiple forms of work (2011–2022). His other initiatives include the Maniwa Nariwai School (2016–present), Itoshiro College (established in 2016; currently suspended), and the Mikata Social Business College (2018–present).

Participants attend a nariwai learning session in a community meeting room.

A New Path

In the field of community development, he has led regional projects using biomass. In Maniwa, Okayama Prefecture, from 1998 he served as chair of the Resource-Circulating Business Partnership Council and as a member of the committee that formulated the Maniwa City Biomass Utilization Plan, among other roles, helping to realize the concept of “satoyama capitalism.” He is representative director of Maniwa Bio Energy Co., Ltd. and chair of the Maniwa Espace Foundation for the Promotion of Culture, which provides a foundation for a circular local economy. He also serves as representative director of the General Incorporated Association Ne to Michi and as an adviser to Fukui Prefecture’s Satoyama-Satoumi Research Institute.

Green fields and forest spread beneath a blue sky.

Other Roles

Representative, Juichi Shibusawa Office; great-grandson of Eiichi Shibusawa

Council member, Setagaya Community Fund

Representative director, Espacio Co., Ltd.

Representative director, Shinwa Kogyo Co., Ltd.

Director, Institute for Forest, Village, River and Sea Livelihoods Co., Ltd.

Since 2012, member and acting superintendent of the Setagaya City Board of Education; external evaluation committee member at Tokyo City University.

Great-grandson of Meiji-era industrialist Eiichi Shibusawa, and grandson of his third son Masao, who founded companies including IHI and Isuzu Motors. Doctor of Agriculture.

Juichi Shibusawa speaks to an audience in a wood-paneled hall.

Student Voices

We live very convenient lives, but as the world becomes more convenient, forests, seas, and other environments are becoming worse. I felt that we are the last generation that can save the earth. I want to value communication, protect the planet, and use what I learned in my daily life from now on.

Third-year junior high school student

The stories about hunters, mangroves, and what Mr. Shibusawa himself feels were easy to understand, and helped me think more deeply about my own life and choices. The final discussion of “Do” and “Be” especially made me think about how I want to live.

Second-year junior high school student